This brochure for Advanced Bionics was intended to help people choose
the color and style options for their cochlear implants, devices that
allow deaf people to hear.
The client wanted a fun, unique piece that would get the customer excited
about the color options available and separate the client from its competitors.
I created a brochure with a distinct shape and fun diecuts, including
a spinnable, detachable color wheel that can also be used as a stand-alone
promotional piece. The color circles on the wheel are raised, and pop
through the circular diecuts on the front cover. The bottom inside flap
is a pocket that includes punch-out product samples and colorform decals
so that the user may "try on" the implant to choose a style.
The client was thrilled with this innovative, interactive piece.
Work performed:
brochure concept and original dieline creation
photo selection and retouching
layout and design
production and prepress