All adult products in Discovery Channel stores follow this standard package design. In keeping with their established guidelines, a silhouetted product photo must go on the front of the package. In this case, where the picture of the product itself is both unattractive and doesn't tell the consumer anything about the product, I used additional images to add to its shelf appeal.

Work performed:
• dieline verification
• layout
• photo silhouetting
• production and prepress

Note: the cyan lines in the sample above indicate the dieline

See more packaging samples.

© copyright 2005-2007 Mallory McCreary