This 2-color, quarterly 8-page newsletter published by Insurance Services Office (ISO) suffered from an outdated, heavy design. I redesigned the publication logo, as well as the layout of the newsletter. Because the budget for this project was low, I used stock illustration and art or photos the company already owned. In addition, because often there was not existing art that could match the subject matter of insurance-related material, I used sidebars and callouts to "air out" the pages (as shown above) where art or photography was not feasible.

Work performed:
• layout and design
• newsletter logo design
• typography
• photo research, scanning, colorization, and manipulation
• in-house trafficking for approvals
• production and prepress
• vendor relations (printer)

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© copyright 2005-2007 Mallory McCreary