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Several product brands compete for attention on the store shelves at Kmart. The goal of all Martha Stewart holiday packaging was to stand out from the others. Seven different holiday themes were established and branded by color and design. The holiday lighting package above coordinates with all themes.The circle motif used above displays the product in a diecut, calls out pertinent sales facts, and highlights product photography. My challenge was to adapt several different products and box sizes to this design.
Work performed:
• layout
• production and prepress
• trafficking/approvalsNote: the cyan lines in the sample above represent the dieline.
See more packaging samples.
© copyright 2005-2006 Mallory McCreary