 |
|
|
|
|
|
|
|
|
 |
 |
|||||||
 |
 |
 |
 |
|||||
 |
||||||||
 |
 |
 |
 |
 |
||||
Martha Stewart Everyday lamps at Kmart range in size from small occasional lamps to large floor lamps. The challenge for this product line was to adapt the design shown above to all the sizes of boxes. We divided the various products into size categories and then came up with a design that worked for all boxes. Thus the MSE logo, product photography, and font size are the same across similar-sized packages. The result was a uniform, visually-stunning display in the aisles of Kmart.Work performed:
• layout
• production and prepress
• trafficking/approvalsNote: the magenta lines in the sample above indicate the dieline.
See more packaging samples.
© copyright 2005-2006 Mallory McCreary