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These 2-color and 4-color logos were for shakeoffthecity.com, an online travel magazine I founded in the late '90s. The logo conveys a fun, vacation attitude, and recalls the primary reasons people get away: for either relaxation or adventure (or both!). Because shakeoffthecity.com was a regional guide for getaways within a few hours' of New York City, I felt it was important to incorporate the tag line, "explore next door," into the logo design.
Click here to see the corporate ID for shakeoffthecity.com.
Work performed:
• original illustration
• logo design
See more logo samples.
© copyright 2005-2006 Mallory McCreary