This unusual toy required an unusual package.
The challenge here was to combine an odd-shaped package and a design in
keeping with other Discovery Channel products. I modified the package
dieline to showcase the product while at the same time matching the design
of the other packages. The result is a well-designed package that breaks
the Discovery Channel's packaging rules without seeming to.
Work performed:
dieline design to fit product
layout
production and prepress
Note: the cyan lines in the sample above indicate the dieline