This unusual toy required an unusual package. The challenge here was to combine an odd-shaped package and a design in keeping with other Discovery Channel products. I modified the package dieline to showcase the product while at the same time matching the design of the other packages. The result is a well-designed package that breaks the Discovery Channel's packaging rules without seeming to.

Work performed:
• dieline design to fit product
• layout
• production and prepress

Note: the cyan lines in the sample above indicate the dieline

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